Quality Impacts Business: Driving Bottom Line Success through Quality​

Quality plays a pivotal role in driving organizational success by ensuring the company delivers outstanding products that delight customers, baffle competitors and improve the bottom line. For quality professionals, however, effectively communicating the real-world business advantages of strong quality management to the rest of the organization is often challenging.  

 Join Risa Sparks, Chief Financial Officer, ETQ and Jennifer Bianchini, Sr. Product Marketing Manager, ETQ for an engaging 30-minute webinar designed to help quality leaders showcase and maximize the business impact of quality initiatives. You will learn how to build a quality management business case that resonates with the CFO and other corporate stakeholders.  

This session is tailored toward quality leaders seeking to positively position the impact of quality across the organization. You’ll learn:  

• Strategies to effectively communicate the value of quality initiatives to key stakeholders  
• How to present compelling business cases that highlight the return on investment (ROI)   
• The interconnections between quality operations and finance 
• Techniques to quantify the impact of quality on key performance indicators (KPIs) such as revenue growth, operational efficiency, customer retention  

Speakers:

Risa Sparks, Chief Financial Officer, ETQ
Risa is a highly experienced finance executive who has worked with companies from start up to global leaders in industries as varied as technology, energy and education. 

Jennifer Bianchini, Sr. Product Marketing Manager, ETQ 
Jennifer is an experienced product marketer who has worked with companies across the technology spectrum from quality and compliance to DevOps and cybersecurity.