What Nike’s Supply Chain Disruption Teaches Us About Supplier Quality 

Nike, Inc. is the most successful sportswear brand with 62% global market share in the competitive and fragmented industry. This dominance, however, does not make them immune to continued supply chain challenges from COVID-19. 

Facing a two to four-month production downtime across its Vietnam manufacturing facilities, the athletic apparel brand is projected to lose over 160 million shoes. Nike’s current supply chain disruptions reveal the importance of improving supplier quality and building the agility necessary to overcome uncertainty.

Download this guide to learn:

  • Challenges brands are facing due to production downtime caused by COVID-19 and the Delta-variant 
  • Ways to improve supply chain quality and supplier resilience in the face of uncertainty
  • The importance of continuous improvement and the role of advanced data analysis