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Quality Creates...Perspective

How European Food and Drink Companies Like Unilever Make Use of Big Data

Traci Slowinski
by Traci Slowinski on Wed, Feb 03, 2016

Unlocking the secrets of big data in the food industry can deliver a host of wide-ranging benefits for dynamic players – if they strike while the iron is

Data analysis has often been limited to silos, missing out on the potential of real-time access to give a holistic view of every aspect of organizational performance. But if you don’t want to get left behind, it’s time to release the untapped value of your data, get it working in a truly integrated environment, and deliver:

  • Better, more personalized customer experiences based on real-time knowledge

  • Streamlined, risk-resistant supply chain management

  • Operational excellence – from responsive pricing to improved inventory control

  • Stronger employee performance, monitored and incentivized at every touch point

“Our long-term strategic vision is to provide the business with real-time information, combining internal business and external customer/consumer data. This will give 2SFG the necessary edge and agility to react to forever changing markets.”

Ferenc Vezer, CIO, 2 Sisters Food Group


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Traci Slowinski
Written by Traci Slowinski
Traci is a guest blogger for EtQ.
Written by Author