New Consumer Behaviors Force Manufacturers to Recalculate the ROI of Quality

Approximately 25% of online shoppers describe an experience where they’ve been tricked into purchasing a low-quality item. Amazon in 2022 recently reported stopping over 800,000 attempts at creating new selling accounts, preventing bad actors using the platform. 

This problem has contributed to changes in consumer behavior that affect all industries, regardless of whether they sell directly to the consumer or online marketplaces. 

Download this guide to learn:

• Consumers increased focus on quality and product research
• New ways to achieve quality ROI
• The ROI of avoiding quality issues
• Why it's important to invest in quality to (Safely) meet increasing customer demand