Many people hate to change. It happened to my father with TV and media. He fought tooth and nail to avoid switching to cable - "Too many channels." Once he switched, however, he loved it. Same thing with movie rental. Up until recently, he was the only person still renting VHS (whatever that is). He finally moved to DVDs, and now Blockbusters are folding faster than an origami competition. We're now working with him on NetFlix - it's a long road ahead.