In this day and age, Risk is the biggest buzzword in the compliance industry. We've talked about it, you can't go anywhere without hearing about it, and everyone's got a Risk-Based solution. I think the primary reason why we focus on Risk Assessment and Risk Management, is because in business, we need to quantify our actions. We can no longer rely purely on "gut instinct" to execute on events, whether Quality, Financial, Social or similar areas. The world moves too fast, and one misstep can make or break you as a business. Risk provides the objective metric to help the decision-making process. But, you need to know how to use risk.